For the first time in recent years, BlackBerry’s financial reports are showing signs of recovery, with the once-mobile computing supremo making a number of changes in its marketing and investment strategies.
BlackBerry has reported shrinking losses in its overall operations, along with a 13 percent rise in its stock prices. As part of its revised investment strategies, the new hardware and software strategies seem to be working, in light of which falls the latest smartphone by BlackBerry – the Android-powered slider, BlackBerry Priv.
The BlackBerry Priv has so far been decently successful, resulting in an average increase in BB’s selling price from $240 to $315. Chief Executive John Chen has affirmed that choosing Android as the operating system is not only a favourable move towards the massive Android audience, but also saves on a lot of expense. While he has not ruled out a future of BlackBerry devices powered by Android, much will depend on how well the Priv really performs.
While BlackBerry loyalists and fans across the world can feel more reassured, it will be up to BlackBerry to earn back its niche in the industry. After all, popular devices with supreme security and multitasking had been BlackBerry’s home turf, the last time it ruled the world.
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